Oh, how I love the old fashioned way of doing things. Give me paper that’s been hand pressed (or machine pressed) and you instantly get a sense of who someone is. They care about details. They go the extra mile. They’re DIFFERENT.
The way paper gives to a letterpress is rather like the way the skin surrenders to a kiss. The paper yields, yet it doesn’t. It’s both giving and resisting. Its personality shines through. And in that sense, it reveals much about the person who would hand you a business card, a greeting card, or just…anything printed by letterpress…it’s more than someone giving you a piece of paper, they’re giving you a gift. They’re giving you something that is handcrafted and precious. They obviously care about the whole art of creating something special.
Someday I will be able to afford the sort of work these folks do. Yes. And I will have to make sure each and every piece of paper I hand to potential clients goes to a good home. I want to offer the kind of service that warrants the extra effort and cost that embossed and pressed marketing pieces bear. I want those kinds of clients! I better get to work.