August 16, 2004

Penney's Ad

Has anyone else seen the commercial for JC Penney with the kids dancing to the "rock your body" music? The little girls doing the Carmen Electra booty move?

Is anyone else bothered by that?

Since when do we have children performing stripper moves on commercials for department stores? Since when is that okay?

I know Lisa's seen it.

Posted by DaGoddess at August 16, 2004 12:07 PM
Comments

I have seen the ads. Yeah, it disturbed me that little kids were displaying such "grown-up" dance moves. But I didn't exactly go so far as viewing them as stripper moves. Maybe because I've never watched a stripper.

Posted by: Brian B at August 16, 2004 12:10 PM

I'm obviously not meant to breed. I thought it was neat that they could dance so well.

Posted by: Tanya at August 16, 2004 12:53 PM

O.o

That's almost like the Darien Lake commercial (prolly 6 Flags, but still) that showed the kids hanging in the closet on some clothes hangers. Parents were outraged because it seemed to display kids hanging themselves. *shakes head* This on the other hand, because I have a 12 year old daughter I'm raising on my own, I really find wrong. The Darien Lake commercial was iffy, but having kids doing hip thrusts and booty shakes is just wrong. Just because Britney Spears did it at the age of 15, doesn't mean that kids half her age need to.

Posted by: DakRoland at August 16, 2004 01:15 PM

I've seen the commercial... and it does bother me because it seems to me that our society is pushing a philosophy on our kids that they are not quite intelectually prepared to refute (or accept) on their own. You'd probably appreciate a recent post I made called "Question...", that deals with the topic from a slightly different angle.
M+

Posted by: m.cross at August 16, 2004 01:33 PM

It became okay when the liberal idiots changed our society that way. Started in the 60s and now they've infiltrated so much into it that they continue to change it into a cesspool. Everyone is tryin to push the envelope further, and each time, our society accepts it more and more. it disgusts me to see people finding crap like this acceptable. The person who decided to make that commercial, and those involved in making it should be taken out back and beaten severly (In my hmble opinion). I love my country so much, thats why it saddens me to see our society crash down into a cesspool like it is doing.


Sledge

Posted by: Sledge at August 16, 2004 03:21 PM

Yeah, it bothers me. I think little kids already obsessing on what is "cool" is downright heartbreaking. There's plenty of time for that later in life; a little kid should act like a little kid and not WORRY about the latest dance steps, cool clothes, cool sneaks, fill-in-the-blanks. And I also find it disturbing that young kids are dressing like gang-bangers or tweener hookers on Hollywood Boulevard because pop culture tells them it is what they should be doing. I know rebellion and acting "bad" are just a part of growing up, but at least wait until you're past the age of 11 to do so...

Posted by: David Kilpatrick at August 16, 2004 03:26 PM

I went nuts when I saw the hip thrusts. Thank Gad it is nut just me that saw that. I was feeling a bit hopeless and, well, old. Dammit.

I bet the pedifiles are loving it, too!

We went to Six Flags park today. I guess I just don't get out enough because I am appalled at the way young girls are dressing. The outfits they are wearing are just like those you would see on hookers 10-15 years ago. Sleazy.

And store ads such as Penney's has seen fit to run are helping quite a bit, aren't they? I guess I am going to have to start another one of my letter writing campaigns. Those assclowns. I gotta do it.

Posted by: Bonfire7 at August 16, 2004 10:45 PM

I have seen it and I had remarked to one of my friends that not only were the movements way too "mature" for the kids, the clothes I have been seeing at walmart for little tweens are nothing short of a pedophiles dream. Sexual connotations on shirts that show the belly and hip hugging jeans for girls with no hips!

Posted by: Danielle at August 16, 2004 11:55 PM

now you know what your parents went through, sucks doesn't it.

Posted by: James Old Guy at August 17, 2004 07:16 AM

Shouldn't be too shocked, I mean, a few years back they had to pull an ad because the mom fixed some article of clothing on her daughter.

But it's disgusting, I don't want my six-year old neice doing booty moves, it's hard enough to buy decent underwear for little girls nowadays that cover everything.

In the recent JcPenney ads, that you get in the newspaper etc., one page is like the tough/punk/slightly ho'ish clothing and on the other side is the reserved people. Even for the boys.

Posted by: Jen at August 17, 2004 12:26 PM

It's awful. It's in terribly bad taste, and it leads kids to behavior that's highly inappropriate. I'm disgusted with the whole thing.

I'm glad I'm not the only one, actually. It's sad that such commercials only feed the need of pedophiles everywhere. I'm having a hard enough time raising my 14-year old stepson; we're having to rearrange the way he thinks, and that's no easy task.

Posted by: Lisa at August 17, 2004 02:50 PM

I am really bothered by that commercial too. I did a double-take when I realized one little girl in that commercial, also plays "Sally" on Disney Channel's, "Mike's Super-Short Show" commercial/segments. My 6 year old son even recognized her...that's really what bugged me the most. That he saw someone he normally sees on Disney channel portraying a sweet, innocent little girl and then WHAM, on the Penney's commercial, she's acting like a hoochie mama. He's too young to be confused and warped up. DANG! Being a parent these days sure isn't easy.

My question is Where did all the good ol' SAFE and "G" rated commercials go?? AARRGGH!!

Posted by: Janet at August 22, 2004 11:38 AM

Blame Feminism. The chickens are coming home to roost.

Posted by: Uncontainable Spirit at August 23, 2004 04:59 AM

Honestly, I think all of you are over reacting. I thought the commercials were innovative and exciting. The clothes were cute, but not skanky, and the dance moves were impressive. I think the JC Penney's advertising campain is saying "Hey, we have fresh, fun clothing for the hip hop generation", not, "Hey kids, dress and dance like whores". Just a thought.

Posted by: Funny Feminist at August 25, 2004 08:48 PM

Kudos to Funny Feminist. I find the ad amusing, it's fun to see little kids dancing with far more coordination than I can muster myself. All of the kids are appropriatly covered (though the fashion may not be to my taste). And however many tiny little "booties" may be shaking, these kids do NOT have the sexual knowledge that we, as adults, may be inadvertenly pressed to assign to them. They're just having fun! It's "entertainers" like JoJo, barely pre-teen AND old enough to know better (and CERTAINLY her parents/managers are!), strutting her stuff on stage for the Republican National Convention, who frighten me.

Posted by: well adjusted, educated, and employed at August 27, 2004 11:22 AM

I Think that this commerical rocks! i love the song and i love to see kids with such tallent dance the way they do! I wish i could dance like that. You people are just way too jealous!

Thanks.

Posted by: Jessica at August 27, 2004 07:20 PM

I also think the commercial is way too sexy. Kids are supposed to be at home playing with dolls or G.I. Joes. When I was a kid, we thought it was cool to climb into tree houses, sneak into R-rated movies, and listen to Led Zeppelin records. But all of that fun is dangerous and corrupts their innocent minds. I don't want my kids having fun like that because it'll lead to unsafe situations. They should just stay in their rooms with their dolls and G.I. Joes(as long as the doll isn't skanky Barbie and the G.I. Joe doesn't have weapons).

Posted by: Convervative Parent at August 28, 2004 12:52 PM

Honestly, I don't see why so many people are trippin over this commercial. I actually like it. Not many people are up here stepping up to the fact that these kids are very talented. Hell, I cant even dance like that! Give them credit where credit is due. Are people suggesting that kids should just look like a chicken with the head cutoff and broken leg trying to dance? Come on people, Don't forget, 1. The parents had to give signed consent. 2. These kids didnt wake up one morning and say wow, I think I'll be on the Worlds most talented kids show. They practiced, and probably with or in front of their parents. I know little kids around where I live that are doing a hell of alot worse than bustin the heel and toe!

Posted by: d34thl33t at August 28, 2004 02:03 PM

Those of you blaming it on liberals and feminists are way off. Liberals aren't pedophiles and feminists aren't anti-children. Blame the CEOs at JC Penneys, who aren't liberals but answer to stockholders, and think that exploiting anything to make a dollar is okay (basic capitalism). Our society has gone down the sink because we think making a dollar is more important than protecting kids or anything else, for that matter. The words to the song are disgusting, and JC Penneys needs to be reprimanded for using them. I'm boycotting Penneys. The words are below.

Chorus)
Rock ya body mic check one, two
Cuz it aint a party till my crew run through
Shake somebody, show me whachu can do like Ohh, Ohh
Rock your body, mic check 1, 2
DJ spin the needle, rock into the groove
Bump it louder so the crowd wanna move
Like Ohhh, Ohhh

(Stagga)
Yo, I blaze the illest
So much skill, its impossible for you not to feel us
The realest, MC that you ever met in your life
I'm tryna see you work
Put a little sweat in your life
I got an idea, and it might sound silly
But I wanna roll your body in a tight brown Philly
Crack it, lick it up, seal it, air tight
Get a light, because you know we gonna burn it all night
And I just might, double the ice on dental
And if you double the price, Me and Vice rock in cmon!

(Chorus)
Rock ya body mic check one, two
Cuz it aint a party till my crew run through
Shake somebody, show me whachu can do like Ohh, Ohh
Rock your body, mic check 1, 2
DJ spin the needle, rock into the groove
Bump it louder so the crowd wanna move
Like Ohhh, Ohhh

(Stagga)
Like BOOM!
I be at the hotel soon
We gonna put the lens on zoom, Benz on vroom
As long as you got the right perfume
Aint no body checkin out the telly till noon
You should get a Stag tap, on the backbone
Stag rap, I'm peelin off them tight Sassoon's
Honeys stop breathin when I step in the room
And ain't nobody leavin when I set it with the boom

(Chorus)
Rock ya body mic check one, two
Cuz it aint a party till my crew run through
Shake somebody, show me whachu can do like Ohh, Ohh
Rock your body, mic check 1, 2
DJ spin the needle, rock into the groove
Bump it louder so the crowd wanna move
Like Ohhh, Ohhh

(Vice verse)
I like it when you work it for me lemme see you do that boom boom!!
I like the way you work that for me
If you wanna party baby we can get together, boom boom!!
Cuz you know you make me so horny
Maybe you a hottie when you get up on the floor and boom boom!!
Never wanted someone so badly
We can leave the club, and hit the telly, get a room and boom boom!!

Lets go! all my ladies sing along come on!!

(Maxine)
We can party till the night is through
So baby tell me what you wanna do
Got the keys to the hotel room
You know I got my eyes on you
Hand rubbin up and down my thighs
I'm starin at you with my bedroom eyes
The way I'm lookin, boy you're so, so fine
So we can get it on tonight!!

(Stagga)
Kid, now, this rhyme is for the masses
In schools that use 2-pac poems to teach classes
Yo, try to follow when the turn table spinnin
The sound is leakin out on the crowd, gettin up in it
See me coastin
The scene gettin frozen
He sound dope when, the words are composin
D-Boys, break down, and flow like a slow jam
I be so damn ill, till I'm an old man
Stop...
Ya makin it hot when yall move
Stagg
I bleach the top cause I choose
Bruise
Tracks like the cat, Lang Hughes
In fact
I'm nice with the rap, can't lose
Come on

(Chorus)
Rock ya body mic check one, two
Cuz it aint a party till my crew run through
Shake somebody, show me whachu can do like Ohh, Ohh
Rock your body, mic check 1, 2
DJ spin the needle right into the groove
Bump it louder so the crowd wanna move
Like Ohhh, Ohhh

Posted by: Michelle at August 28, 2004 10:46 PM

honestly it's not a big deal. It's a new fresh generation and you need to expect some excitement. I'm a hip hop dancer also. Their not going around being sluts, they're showing the public they have talent and are excited to be doing a commercial. I wouldn't take it so far to think the commercial is so dirty, because truth be told it's not ! It's not the 70's anymore ! Yea so what ... now a days songs talk about dancing appose to getting high. I love that commercial ! Just loosen up a little bit !
Their exposing TALENT !

Posted by: ... at September 2, 2004 08:50 PM

DID U KNO THA SKY IS BLUE!!! N THA GRASS IS GREEN!! N COWS GO MOO MOO!! HOLLISTER N ABERCROMBIE ROCK MY SOCKS HARDCORE!! IF U KNO HOW 2 WINK SEXXIE IM ME!!!!

Posted by: ??? at September 2, 2004 08:59 PM

The commercial is adorable! I've seen it at least 25 times, and have yet to see anything vulgar or explicit about the dancing. The music may have some iffy lyrics, but if you'll notice, the commercial only airs part of them - an innocent part. The kids are demonstrating different styles of dance that are popular. I'm sorry, but how is that any different from some of you forcing your princesses onto stage wearing a tutu and singing adult lyrics while tap dancing? Or how is it different than putting your kid in a gymnastics uniform and having her stretch her body and "dance" in front of other people? The commerical is simply an attempt for JC Penney to revamp their image from that of a store that caters to fashion-retarded middle aged folks to that of a hip department store for the whole family. Next you'll be telling me "It's All Inside" is some euphamism for female genetalia and we should all boycott. The commercial is innocent - get off your high moral horse and get over it.

Posted by: Kelly at September 3, 2004 11:37 AM

In Reply to Kelly:

Thank you!

Posted by: d34thl33t at September 4, 2004 07:01 PM

WOW what a bunch of tards the kids werent exploited in any way if you soccar moms would just pull your heads out of your asses you would realize nothing is wrong with society. OH MY GOD there was a boob at the super bowl. OH MY GOD these kids can dance better then any of us, thats wrong. gang bangers and hookers that one was funny you silly little faggot bet you've neevr even seen a hooker or a "gang banger" while your sitting in your house with your shorts that shows your farmer tan. find something better to post about. I think the lyrics are discusting dont read em' dont like the song dont listen fucking hovering parents. hope that wasnt to explict for ya'. and to kelly with the post above me. much love she knows whats up. IT'S A DAMN COMMERCIAL!

Posted by: Zero Enna at September 6, 2004 01:03 AM

Hey that commercial rocks i love it becaus ethose kids can daaaancce get over the fact yall are to old to. im 14 and i like to break dance and stuff like them. i think yall are just jealous yall cant dance worth crap and they can waaaa get over it i support those kids in dancing. :)

Posted by: Aaron at September 6, 2004 08:49 AM

My wife and I are both 35 and I have a ball with my 5yr old daughter. It's my favorite commercial; I like the dancing and the rhythm of the music. Everytime it comes on my daughter and I look for each other and dance like a couple of wannbees... true, true fun! And we all know there's not enough laughter in the world anymore. My wife looks at us like the fools we are, laughs and shakes her head at our failure to dance anywhere as good as the kids on that commercial.

I understand many of the concerns about skimpy wear for kids, but honestly, until I read it here, I had never noticed. Please rest assured, unless we're at the pool, my daughter is always well covered, I too agree that there are too mant outrageous outfits for kids out there.

Posted by: Andre at September 10, 2004 11:07 PM

Some of you show by your obscenities-laced language and your horrible grammar that the music DOES affect you--no matter how much you claim it doesn't. And as for the music being about dancing, not drugs, well---it's about sex, if you read the lyrics. And it's pretty graphic. That's why I object.

Posted by: Michelle at September 11, 2004 09:25 AM

A few points:
1. The pig-tailed girl was in Missy Elliot's "Work It" video. It is Elliot's response to the sexual boasts typical of men's rap lyrics.

2. Western cultures associate movements of the hips with sexuality and prefer dances that emphasize arm and leg movements. Other cultures do not make the same associations (consider belly dancing originating in religiously conservative Arab countries).

3. What will ultimately decide how people should interpret this commercial and those like it are how the kids are dressed and made-up. The aforementioned pig-tailed girl is wearing a jogging suit and has no makeup. She does not have black eyeliner and frosty pink lipstick.

4. I'll concede that there is a problem, nonetheless, with the infantilization of sexuality. What I mean is that children's and tweens' fashions are on the mature side (ex: people checking out your kid's ass while reading words like "foxy" or "diva" off the seat of her pants) and I'm pretty glad to see a trend towards vintage stuff. But not only was youth fashion getting too adult, adult concepts of sexiness were getting too perverted. I'm wondering what the overwhelming enthusiasm for "Catholic schoolgirl" looks and shaven pubic areas all mean... I suppose it all stems from people wanting eternal youth, but that's another discussion.

Posted by: Lisa at September 15, 2004 12:46 AM

Your comment about Arab countries show you don't really understand how THEY view belly dancers--I was married to a middle easterner for 23 years. He viewed belly dancers as a step above whores. Sure, it's great for men's entertainment, but a GOOD woman doesn't get into that profession. And the dances that resemble belly dances that are done at weddings are done in single-sex segregated groups, usually by the men to simulate the upcoming wedding night. Nothing sexual? Only in the imaginations of Western belly dance teachers, who promote the incorrect idea that belly dancing is done to prepare for childbirth. What a laugh. What ignorance of the culture they want to imitate.

Posted by: Michelle at September 16, 2004 05:52 PM

U people really should lighten up. I mean, i can understand where some of you comming from, but has it ever occured to any of you that we, speaking in the generalopinion of most young kids and teenagers and even young adults, that we may like it. Most of us thinki i is cool, and we have develope our own taste in music just as you guys did during your younger years. if you try to keep us away from things like this, then u may as well lock each of us up in seperate cages. don't criticize just because u dislike something.

Posted by: Antonio T. at September 19, 2004 05:58 PM

Just because you like something doesn't mean it's good for you. We have had more experience than you. We started like you, thinking everything is coo, and doing stupid things. Then we learned what caused harm to others and ourselves. That is why adults become more conservative--it's experience that taught them the hard way. Smart kids listen to adults and try to filter out what comes from experience and what is plain prejudice. Other kids just reject everything that adults say and have to learn everything all over again, by painful and bitter experience.

Posted by: Michelle at September 20, 2004 05:42 PM

I hate to inform a lot of you but these commercials (yes, this and all the others) that show kids around the age of 10 dancing or wearing revealing clothing are not out of place. I agree it is a shame the way the world is going today, but out of the many many children I know from school, I see 7 year olds doing these things NOT because they saw it on TV, but because it is what all the older kids and even their parents are doing. The kids in this commercial are doing nothing different than what 80% of the American kids their age do. You can boycott all you like, but you are only resisting what has become their generation. My sister is only in first grade and a child in second informed her and most of her class all about the "birds and the bees" and hopw to do things and how adults enjoy it so much. I see them flip each other off, cuss each other (and I mean the really bad ones), listen to all the music that is out now including rap, hip-hop, hard rock, etc. I even see 8 year olds in complete goth outfits (make-up and all) talking about death. This is the world we live in today. You can turn off the TV, you can stop going to the stores, but you cannot prevent your child from being exposed to it. The worst thing you can do is smother your child and never let them out of your sight, as it will only make them leave you faster and be more distant from you once they have grown. Love your kids, show them you care, show them right and wrong, but for heavens sake don't control their lives to how you think they should live it. Sure, you think they are little angels and they are, but do you really know what they are like where your eyes don't reach?

Posted by: Kendall at September 23, 2004 12:41 PM

And on the previous post about experiences:

Sure, and adult has been through most of it. They went through their childhood and experienced the good, the bad, and the ugly. They know what it is about. BUT, and I am saying this out of complete personal knowledge and experiences, your children HAVE to experience these things on their own or they won't understand WHY you are telling them no. You may know it is bad, I may know it is bad, so may the whole world, but to them, it is just one more restriction upon their lives. If it is something VERY bad like drugs, smoking, or things that could result in serious injury or death, for heavens sake don't just say no, but SHOW them what happens. Drive them through a project, show them pictures, expalin in detail, let them meet people, ANYTHING to get it across to them that it is bad. Just saying no makes them want to do it all the more. If it isn't anything that will hurt them physically like a certain type of music or a certain type of clothes, for God's sake leave them alone to find out these things themselves. You are their parent, not their slave owner. Let them be who they want to be and nothing else. You as a parent should be proud of who your child is, not what you want them to be. Keep them from physical dangers and show them that you love them, but just let them be who they are or else in the end you will push them so far it will be like you are trying to yell at a deaf man who is walking into traffic.

Posted by: Kendall at September 23, 2004 12:53 PM

I didn't read all of these posts, but please remember that it is adults that attach sexual connotations to innocent fun. My 2 year old and I love this commercial...it's refreshing to see white kids with rythm :) Society is changing. Educate your children, allow them to express themselves through their clothing instead of behavior. I'm sure your parents DIED when you listened to the Beattles or Elvis or whatever generation you're from.

Posted by: Lori Dupre at September 24, 2004 10:49 AM

Parents should protect their kids from sexual predators. If they dress in a sexually suggestive manner, the predators will more likely focus on them. YOu should see how kids "express" themselves when parents put no restrictions on clothing. The girls look like hookers and the boys like gang-bangers. They have no idea what is appropriate at what time and what place, and then complain when schools try to teach them what parents refuse to do. To suggest that parental guidance and control is akin to slavery is laughable. Why not just hand your kids over to someone else if you don't want to raise them? Your job is to raise them to be decent adults, in spite of society's worst influences. If you want to just let them do whatever they want for fear of alienating them by making rules, you've failed as a parent.

Posted by: Michelle at September 25, 2004 11:00 AM

There is more than one way to fail as a parent. Sure, sitting by while your child is harmed or being the object of a preditor is not good in the least. I nor anyone else with any sense about them at all would allow this to happen. What we are talking about here is not that subject however. From all the posts I read above all I saw was the what parents think is "decent." I would say you have great basis for your thoughts IF these clothes were actually anything remotely like what most of you say they are. This is seriously sounding like we are back in the early 20th century going insane with rage over "shorter dresses" (cause we ALL know that to wear a dress that only comes to your knees is such a terrible thing). Quoting the Skipper, "Little buddy, when we left dresses were down to here [just above ankle] and while we were gone they went up to here [mid-thigh] and now they are back down to here [ankle again]!" Know why? People just like you guys were stuck in an age that has long changed and now you think that these clothes that were on TV are an abombination for all children everywhere just like those old people who voiced their opinions long ago. I know where you are coming from. I see what you are saying. You are blowing things way out of the water. As I was saying before, there is more than one way to fail as a parent. One of those ways is as a lot of you described in that your child is kidnapped, molested, preditorized, etc (you get the idea). Another way is to control your kid to the point they hate you. I said it before and I'll say it again: you cannot control your child's life and make them what you want them to be. Let them be who they are. If they want to wear that stuff, voice your concerns. Don't flat out say "NO" because you'll get a "Why?" and then you'll get into a "because I said so" talk and they'll end up doing anyway just to spite you. Don't always look to the worst case scenario in these situations.

I cannot and will not claim that I know how to run your family or that anything I say is the correct way to do it. You do what works for your family and how you think it should be ran. I am only putting my two cents in about something that I am very versed in. All kids I know do not like to have their lives controlled and from what you guys were saying it sounds like you already nailed the nail in the coffin on clothes. Let kids be kids and who they want to be.

Keep them safe.
Keep them healthy.
Keep them on a good path.
Respect their own personalities.
Respect their choices.
Respect who they are.
Love them.

Keep your families safe. Do it your way. Just don't lose your kids in the process. ^^

Posted by: Kendall at October 23, 2004 06:53 PM