Southwest has changed their Rapid Rewards program so that it’s now based upon points rather than credits. And there’s a new structure for redeeming the flight credits. Instead of being able to use 16 credits to get a flight anywhere Southwest flies, it now appears that your points dictate how far you travel. X number of points will get you to another state, more points get you further, etc.
Depending on what fare you pay, where you travel determines how many points you earn. So forget customer loyalty! You have to pay more and travel further to earn points “faster” (according to their new program it’s “faster”, but that’s bullshit).
For the traveler who frequently flies short trips, you’re gonna have to work a lot harder to earn that free flight from L.A. to the East Coast. If you don’t mind earning a trip to San Diego or Las Vegas, no worries. You can still do that. But that’s about it. You have to spend way more, fly further to earn that free flight. I’m one credit away from my free flight “anywhere Southwest flies”. As long as I take that trip before 3-11-2011, I guess I’m good. But after that? Forget it. I can only travel within this very tiny box they’ve set up.
Thanks bunches, Southwest. You used to be my favorite airline. Now? I kinda don’t like you at all.
Guess I should start looking at Jet Blue or Allegiant or something.